What is Media Mix Modeling? Deciding the best way to spend your finite marketing budget should be one of the foremost concerns of any marketing professional. Unfortunately, it’s not always easy to know the optimal allocation for these funds.
Here are 13 sales metrics to get you started. Each one has the potential to help you kick start your sales analytics and transform the way you do business.
This statistics cheat sheet will serve as a quick primer in data science by explaining three concepts.
RFM analysis is alive and well. It’s a simple and efficient way to use quantitative data – like sales records – to get a meaningful impression of clients.
Marketing is a vast and often confusing field drowning in data. Marketing attribution data strategy provides a way to wrangle the beast.
“Big data” is the latest industry buzzword, but what do you actually do with it? Here’s a look at five ways firms are using marketing data science.
Businesses are realizing that not having a funnel data strategy is costing them business, and they are aggressively trying to catch up.
How you partner with your marketing agency around data will make or break the relationship. Here are 5 marketing data reasons your agency will fail.
Organizations are struggling with marketing attribution accuracy, often unknowingly, and it’s costing them a fortune.