Audience segmentation is the process of organizing your market into groups and sub-groups on the basis of shared characteristics.
Demographic segmentation is one market research tool you should use to better understand your customers. Segmentation helps you create customer profiles that allow you to target your marketing strategies more effectively.
The act of segmentation analysis takes a look at each of those smaller sections and finds the unique consumer needs within each segment.
Your marketing efforts should obviously be well-rounded, but mastering behavioral segmentation is a must. In fact, it’s something that consumers expect.
There are many different ways of thinking about marketing, but one, in particular, stands out in this modern age of online marketing. It is called STP.