The sustainability of any business can be attributed to its ability to market itself well. In other words, your sales funnel is one of the most, if not the most …
What is Media Mix Modeling? Deciding the best way to spend your finite marketing budget should be one of the foremost concerns of any marketing professional. Unfortunately, it’s not always easy to know the optimal allocation for these funds.
Marketing is a vast and often confusing field drowning in data. Marketing attribution data strategy provides a way to wrangle the beast.
Organizations are struggling with marketing attribution accuracy, often unknowingly, and it’s costing them a fortune.