There are many different ways of thinking about marketing, but one, in particular, stands out in this modern age of online marketing. It is called STP.
What is Media Mix Modeling? Deciding the best way to spend your finite marketing budget should be one of the foremost concerns of any marketing professional. Unfortunately, it’s not always easy to know the optimal allocation for these funds.
Marketing is a vast and often confusing field drowning in data. Marketing attribution data strategy provides a way to wrangle the beast.
“Big data” is the latest industry buzzword, but what do you actually do with it? Here’s a look at five ways firms are using marketing data science.
Businesses are realizing that not having a funnel data strategy is costing them business, and they are aggressively trying to catch up.
How you partner with your marketing agency around data will make or break the relationship. Here are 5 marketing data reasons your agency will fail.
Organizations are struggling with marketing attribution accuracy, often unknowingly, and it’s costing them a fortune.